Cases
Commercial Media Value
Putting a Value to the Attention You Create
Introducing Attention Valuation!
While many refer to it as Commercial Media Value, we prefer the term "Attention Valuation."
So, what's the real value of every gaze and glance?
Attention Valuation dives deep into your digital presence, merging it with industry benchmarks and pricing standards to determine its true worth.
Verdensballetten
Verdensballetten - The World ballet Sponsorship Framework case
Challenge
The World Ballet sought to invite the business community to partake in dance events for the first time, aiming to foster connections with the Nordic region's exclusive and affluent audience in unparalleled settings.
Answer
In response, they devised a distinctive partnership opportunity for the business community that transcends traditional sponsorship, promoting year-round digital engagement.
Result
This has laid the foundation for future sponsorships at the World Ballet. The innovative approach cultivates valuable relationships with the affluent audience, both in-person and online, resulting in a win-win relationship that flourishes throughout the year.
Forsman Bodenfors
Defining an Elusive Audience
Challenge
Identify core traits of the civil engineer demographic and map intersections between them and collaborating audiences with lacking data.
Answer
Find signifiers within demographics and psychographics that paint a viable, data-backed persona, then cross-reference for common denominators between other groups.
Result
Key insights applicable to creative solutions and mapping of cross-relevant engagement channels.
Uber Apac
We found ourselves bestowed with the privilege of participating in a grand and audacious campaign, meticulously crafted by none other than Forsman & Bodenfors, in service of UBER APAC.
A symphony of strategic media planning in 9 APAC markets harmoniously intertwined with masterful activation techniques orchestrated a true marketing marvel.
Challenge
Open up and engage in a discussion about traffic/parking problems in 7 Asian cities and global Outreach.
Answer
Create and curate high-level influencer activations in combination with an integrated PR and high-end video seeding strategy.
Result
Most viewed UBER campaign video ever with significant brand uplifts on both awareness and perception, by orchestrating conversations to achieve a high level of positive sentiments.