Verdensballetten
Shall We Dance?
Challenge
Verdensballetten (The World Ballet) sought to invite the business community to partake in dance events for the first time, aiming to foster connections with the Nordic region's exclusive and affluent audience in unparalleled settings.
Approach
With the help of The Mine Group's research and strategy approach, we assisted Verdenballetten, in crafting a unique partnership opportunity for the business community. The framework should go beyond traditional sponsorships by connecting with the sponsor’s brand strategy and promoting continuous digital engagement throughout the year. The expertise of the Verdensballetens team was pivotal in developing this comprehensive approach, revolutionizing how Verdensballetten interacts with its partners.
Results
Sponsorship framework + sponsorship attention valuation / Pricing calculation
25-page presentation, one pager about why and how you as a main sponsor of Verdensballetten, gain access to a unique and exclusive target group
Mapping of similarities and distinguishers between audiences
Relevant engagement channels and communities applicable for media and communication plans
Sponsor match: Based on the many facets of sponsorship, the sponsor is neatly and elegantly infused into Verdensballetten’s universe.
This is More Than A Sponsorship Framework. This is a partnership.
We also took part in all meetings with potential sponsors and kept helping Verdensballetten with business development, ideation and marketing strategy.
