Welcome to The Mine,
a brand strategy and marketing studio that helps leadership teams and athletes unlock their unique potential.

From Hidden Potential to Everyday Impact.

Trusted by marketing leaders at modern consumer and B2B brands

Hi! I’m Mads. I'm a brand strategist, or as I like to proclaim, a brand catalyst.

With over 18 years of experience in marketing as an integrated planner, business developer, and leader, I specialize in helping brands and athletes find clarity and inspiration that drive real results. My focus is on reshaping brand strategies, unlocking creative potential, and moving clients from stagnation to growth.

Driven by a growth mindset, I’m constantly generating fresh ideas and connecting people and brands in meaningful ways. That’s why my network is my secret currency.

  • Marketing is simply sales at scale. Understand your customers and funnel.

  • Consistency compounds creativity, but without creativity you can’t cut through the clutter.

  • Keep it simple. Only change what’s broken, not just because you're tired of it.

Let’s mine your brand! 

Are You Sitting on a Goldmine?

From our experience you probably are. So yes!

We believe every brand holds a treasure trove of untapped potential
—it’s just a matter of finding it.

With our expertise, we craft strategies that extract real value, digging deep into your brand’s insights to ensure every action drives impact.

We bring your brand to life through innovative campaigns and branding strategies that truly resonate with your audience.

We measure, adapt, and refine, keeping you connected and relevant.
Remember, a strategy is never better than the output it creates.

At the end of the day, we’re here to strike gold. We call it Brand Mining.

Clients Say

At The Mine Group, we handpick top specialists and freelancers we've connected with throughout our journey across industries.

They all share one thing in common: they’re mine
– people we trust, like, and know deliver world-class work.

We don’t mine if you don’t call us.

Jokes aside,
we always get excited when people share their goals and dreams with us.
A few details are all we need to start exploring Brand Mining.