Strategic Brand and Sports Marketing Advisory

“At World Ballet, we are thrilled with the collaboration and benefit greatly from their expertise in partnerships and brand activation. The Mine has a keen eye for expanding ballet and classical music - art forms typically associated with "high culture" and a specific audience - into more commercial contexts in a creative, elegant, and popular way without compromising the product's high quality. With The Mine's expertise, enthusiasm, and dedication, we hope to achieve World Ballet's first major commercial sponsorship with endless possibilities for broad impact”

“I have been working with The Mine numerous times and I really love their strategic thinking when it comes to branding and marketing. Their involvement is more than just consultancy. Mads & Troels are the type of persons that would think, eat and dream marketing and constantly come up with new exciting insights. Would truly recommend working with The Mine.”

“The Mine is a great partner to help explore alternative research angles and strategic routes. Fast and professional, a great collaboration”

“The Mine is a true creative person with an amazing commercial and updated mindset. Always curious about what’s on and how that can be adapted to your business needs. Whether it’s campaign ideas or strategy he challenges you to take it to the next level”

“Mads Linnebjerg is the epitome of positivity and great energy. He approaches tasks with the attitude that anything is possible. And indeed, it is when you have Mads on your team. Mads is also professionally well-founded, creatively gifted, and open to exploring new paths. This combination enables him to devise many ways to achieve goals. He is also extremely socially intelligent, making him Mr. Network—a master at meeting people, engaging with them, and building mutually rewarding relationships. I have had the pleasure of working with Mads for over five years, and I always look forward to our next project. He is professional, inspiring, and great company.”

“It's hard to describe Mads (Founder of The Mine Group) —a unique combination of confidence and intelligence, always striving for the extra mile, someone who generates changes to build business. He is never satisfied with mediocre outcomes, always improving. But perhaps even more importantly, he is a perpetual happy camper. Having Mads on a team is a boost for energy and strength.”

“I had the pleasure of working with Mads for six years at Yahoo/Verizon Media/Oath/AOL. He is incredibly strategic and creative, and passionate about his work. Mads has a gift for bringing ideas to life and inspiring those around him to push boundaries and strive for excellence. He is an exceptional team player and a joy to work with. I highly recommend Mads to any organization looking for a strategic thinker and a passionate team player.”

“I've been working with Mads for several years on various business projects, both when Mads represented FBI Productions and Goodsee Factory, and it has always been an absolute pleasure to work with him. Mads is a skilled entertainment business professional with many talents and a lot of hands-on experience from his work in comedy, sports, and other parts of the media industry. Mads is determined and is a great communicator as well as commercially gifted. I hope to work with Mads for many more years and I highly recommend him!”

“I've had the pleasure of working with Mads on a number of projects over the past few years. Mads consistently brings a combination of creativity and business acumen to his engagements, which is a great skill set to have on a team. Apart from being a valuable professional asset, Mads is genuinely a great person you'd want to be around.”